Better Franchise Marketing Starts Here.
Coming Soon
Franchise Marketing Academy
Franchise Marketing LAMP Tool
Franchise Marketing Advisory
Franchise Marketing Connect
A stronger foundation for franchise marketing.
Coming Soon.
Our mission is to help franchise brands unlock the collective marketing power of their network.
We help strengthen marketing capability across franchise networks by making the right knowledge, tools and connections easier to access.
Franchise Marketing Academy
Practical education that helps franchisees understand marketing, build confidence and make better marketing decisions.
Franchise Marketing LAMP Tool
A simple software platform that helps franchisees plan local marketing and build better habits, while giving franchisors visibility of local marketing activity.
Franchise Marketing Advisory
Access to vetted senior franchise marketing expertise for networks that need strategic leadership, fractional support or specialist guidance.
Franchise Marketing Connect
Events, communities and a verified marketplace that helps franchise businesses access marketing resources, share knowledge, collaborate and connect with trusted marketing partners.
Franchise Marketing Foundations
An Essential Guide for Franchisees
A practical resource for franchisees who want to better understand marketing, how the different elements fit together and the role they can play in growing their business.
Founded by Kelli Ponting
Kelli Ponting is a senior marketing strategist, consultant and Certified Franchise Executive with more than 20 years’ experience across marketing, business growth and franchising.
She founded and built The Marketing Lab, one of Australia’s leading specialist franchise marketing agencies, before selling the business in 2024.
Kelli brings a rare ability to move comfortably between boardroom strategy and franchisee reality, shaping the bigger commercial and marketing picture while understanding what needs to work on the ground.
Today, she provides strategic marketing and consulting support to businesses and franchise networks and is the founder of Franchise Marketing Hub.